
We are often so preoccupied with day to day issues that we lose sight of our ultimate
objectives. The formulation of a strategic plan is a virtual necessity to stay on
track. If done well a strategic plan will:
The process identifies the current business position, objectives and strategies, along with any proposed new ventures. These are used to examine the business’ Strengths, Weaknesses, Opportunities and Threats, commonly known as a SWOT analysis. This leads to the development of a strategy for the following key business issues:

